In the market, all products need to be packaged to show their advantages to consumers. Therefore, many enterprises spend the time on product packaging no less than on production and quality. Therefore, today we talk about how to design a good product packaging and how to effectively communicate brand information with customers through packaging.
（1）Function Demands
Function demand refers to the demand generated by the target customers in the aspects of handling, carrying, storage, application and even discarding. In this demand, how to provide bento is very important.
Why are many milk cartons designed with a handle? It’s for easy transportation.
Why are many bottles of soy sauce and vinegar so different in height? It is for the convenience of storage. Due to the limited height of the bottle stored in the refrigerator of most families.
（2）Aesthetic Needs
Aesthetic needs refer to the experience of the target customers in terms of color, shape, texture of products packaging.
If you sell hand sanitizer, the packaging cannot be like shampoo;If you sell milk, the packaging cannot be like soy milk;
（3）Respect relevant policies, regulations and cultural customs
The design of product packaging is by no means a task accomplished by both the design company and designers. The product managers (or brand managers) in the enterprise should also devote enough energy to discuss various hidden dangers that may exist in packaging design. These include issues of national policies and regulations, or regional cultures and customs.
（4）Uniformity of Design Color
The enterprises normally change the color of the packaging in order to distinguish the difference of a series of products.and the marketing personnel of many enterprises think that this is a better way to distinguish different product packages. As a result, we saw colorful and dizziness product packaging, which made it difficult for us to choose. This is also an important reason why many brands lose their visual memory.
In my opinion, it is possible for a brand to distinguish products by using different colors appropriately, but all packaging of the same brand must use the same standard colors.
In a word, the design of product packaging is a serious project that affects the success of brand strategy.
Post time: Nov-21-2022